Boston, MA (September 12, 2007)—Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites corporate communications managers, leaders of creative services departments, graphic designers, and other creative professionals to attend “Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives”, a free webcast being presented on September 27, 2007 at 1 p.m. E.S.T.
For most creative services organizations, coordinating print and web initiatives is a challenge. Almost every company supports both mediums as important components of their overall marketing strategy, but few have effectively integrated their teams. Inconsistent copy and imagery are the visible signs of this type of segregation. But behind the scenes, uncoordinated initiatives can lead to duplication of efforts, higher costs, longer cycle times to develop content, and extremely frustrated design teams.
In this webcast, Nina Eigerman, President of Aquent Consulting, will draw upon Aquent Consulting’s work at leading clients, including Blue Cross Blue Shield of North Carolina, L.L. Bean, and Staples, to show how coordinated integration of print and web efforts can increase brand consistency, prevent content and asset duplication, and reduce team frustration.
“As consumers move seamlessly between channels, anything less than a coordinated approach to print and web marketing will fall short,” said Nina Eigerman, President of Aquent Consulting. “Coming out of the webcast, participants will recognize the obstacles to cross-channel coordination and have a proven methodology to execute these projects on budget, on-time, and with high-quality results.”
Describing the coordinated print and web approach adopted by Staples, Peter Simon, Creative Director, Advertising, commented, “We’re one team – with two disciplines.” Staples, the world’s largest office products company, operates more than 1,900 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses.
Following the webcast, Aquent will also be offering a free, downloadable roundtable discussion. The panel of creative professionals will discuss Eigerman’s presentation and share their personal experiences with print and web integration. More information will be available shortly on Aquent’s website, www.aquent.com, and blog, www.thetalentblog.net.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.
Aquent Consulting, a subsidiary of Aquent, helps companies increase their marketing execution capacity by aligning organization, processes, and systems. Since 2003, the group’s consultants have served major creative and marketing organizations on issues ranging from organization design and process re-engineering to technology implementation and change management. Staples, Colgate-Palmolive, MetLife, and Philips are amongst the clients served by the team.