BOSTON (October 25, 2006)-Aquent, the world’s largest marketing and creative staffing firm, invites marketers to attend “How to Maximize Marketing Spend by Increasing the Role of Internal Creative Services,” an American Marketing Association webinar on Nov. 9, 2006, featuring Nina Eigerman, president of Aquent Consulting.
Marketing departments are responsible for more products, programs, and deliverables today than ever before and deadlines are only getting shorter. In this webinar, Nina Eigerman will show how having an efficient internal creative services department can improve marketing productivity by 30 percent to 50 percent, driving top-line growth and dropping more profits to the bottom line.
Eigerman will outline when to use an internal department rather than going out to agencies. She’ll also describe the key success factors for an internal group: why it is critical to charge back for work; how strong account management contributes to success; what services should be offered and how to offer them; and how to maximize the efficiencies of an internal group. She’ll use case examples to show how leading companies have used these ideas to extend their marketing budgets, and she’ll also describe how to get started either building or growing an internal capability.
“Our clients are marketing departments at large companies that are responsible for producing thousands of marketing pieces each year,” said Nina Eigerman, Aquent Consulting president. “I’ll be revealing the secrets of their successes –- how they use internal creative services to maximize their output and improve financial performance.”
The free webinar will be broadcast on Nov. 9, 2006 at 1 p.m. E.S.T. Details and registration information can be found atwww.aquent.com and on the American Marketing Association’s website, www.marketingpower.com/webcast313.php. The presentation will also be archived for future on-demand viewing.
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.