BOSTON (October 23, 2009) - Aquent, the global marketing and design staffing company, was recently awarded the 2009 WebAward for Outstanding Website in the Employment Category by the Web Marketing Association. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for website development. Independent expert judges from around the world review sites in 96 industries. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.
Aquent’s website, designed in 2008, was developed by an internal team led by Jeremie Audran, Web Strategy Director. Aquent’s score was 28% above the industry average for similar sites, based on several categories including design, innovation and ease of use. Aquent’s new site is revolutionary for a staffing company, because it highlights the company’s agents, including their experience and specialty, not just available talent and open jobs.
“Aquent’s website was designed specifically to connect customers with specialized agents who understand their needs,” said Ann Webster, President of Aquent Staffing North America. “Geographic location has also been de-emphasized, because an agent’s expertise in a specific discipline of marketing or design is more critical to making great matches than where they are sitting,” Webster added. “We are thrilled to win the WebAward and be recognized in our field. We wanted our website to reflect that we understand the challenges companies face in finding marketing and design professionals with the competencies required for specific disciplines.”
“Our design goal was to create a high-impact website with a user-friendly interface that makes it easy to use but also interesting to interact with,” said Jeremie Audran. “We used photographs of our own agents to personalize the site and show the world who Aquent is, to show that Aquent is its people.”
Aquent is the global marketing and design staffing company. Aquent focuses on the traditional marketing and design industries, as well as the emerging fields of digital marketing and design. With offices in 15 countries, Aquent counts two-thirds of the Fortune 500 and 90 of the Fortune 100 companies as customers. At Aquent, agents are organized into specialized practice areas with a track record of great service, including over 600 clients who have worked with us for more than 10 years. For more information on Aquent or to contact a specialized agent, visit www.aquent.com.