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Aquent Announces Rebrand of Business Support to Eloquent Staffing

Aquent Announces Rebrand of Business Support to Eloquent Staffing

SYDNEY, AUSTRALIA (Oct. 9, 2007) — Aquent, Australia’s leading global staffing firm, today announced the rebrand of its business support operations to Eloquent Staffing.

The Eloquent Staffing rebrand recognizes Aquent Business Support’s rapid success since its launch in 2004.

“We are delighted that Aquent Business Support has enjoyed such strong growth, from two staff in Sydney to six offices in three countries in just three years,” Aquent CEO Greg Savage said. “We felt the success and evolution of the division meant it was time to establish business support as its own separate entity.”

He added that a key factor in Aquent Business Support’s success was its specialist approach.

“Eloquent Staffing will continue to take a very niche approach, which is a reflection of Aquent’s own style. Eloquent Staffing has the advantage of being of a multi-national boutique specialist. It has access to an even wider pool of elite talent to make the perfect match for both our client and talent, while maintaining our local and personalised touch.”

The move will reinforce Aquent’s leading position in the areas of creative, marketing and communications recruitment while allowing its business support operations to maintain a similar specialist approach that has proven so successful.

Eloquent Staffing, online at, will be led by General Manager Michie Bell-Booth, previously Australian General Manager of Aquent Business Support.

Bell-Booth has extensive experience in business support recruitment. In 1998 at the age of 23, she established her own business, which was acquired by Aquent in 2004.

“I am thrilled about this new venture as it shows that our business support strategies are working. We take the time to listen to what our clients want and only ever send the candidates we think are best suited for the job,” Eloquent Staffing General Manager Michie Bell-Booth said.

“In fact, of the hundreds of potential candidates we screen, only 10 per cent of applicants are selected. It ensures we offer only the very best in business support. We’re even happy to put our money where our mouth is by offering a unique 110 per cent satisfaction guarantee for all clients.”

Eloquent Staffing will be headquartered in Sydney with Australian offices in Melbourne, Adelaide, and Brisbane, and international offices in Singapore and London.

About Aquent

Aquent is the leading global staffing firm specialising in helping companies find marketing, communications and creative talent. With 70 offices in 17 countries, they have an unmatched network of professionals that enables them to deliver the right solution for any client need and provide exceptional career opportunities for their talent.

Today, Aquent has over 11,000 professionals working at over 3,000 companies. Over the course of its history, Aquent has made over half a million matches of professionals to our clients on an individual, team or through an onsite or offsite managed service basis. The company’s Asia-Pacific headquarters are in Sydney. In Australia, the company has offices in Brisbane, Sydney, Melbourne, Adelaide and Perth.

For more information please contact Melissa Chan, Open Dialogue PR on 02 8259 8432 or


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