Aquent, the talent agency for marketing and design professionals, today announced a partnership with the Search Engine Marketing Professionals Organization (SEMPO) Institute. The institute is the source for search marketing training, and its courses are designed to meet the needs of this current in-demand marketing specialty.
“The partnership with SEMPO Institute to provide search marketing training to our talent is mutually beneficial,” says Eric Waldinger, Aquent’s online marketing practice leader. “We strive to provide our talent with the experience they need to be at the forefront of the ever-evolving marketing field and to provide our clients with top-tier talent, and this partnership is another way for us to achieve that goal.”
The SEMPO Institute courses were developed to train specialists through advanced as well as fundamentals. Search marketing is the integration of marketing, PR, advertising, social media, and digital communications. From media buyers to Webmasters, every aspect of a company’s marketing department can benefit from learning about search marketing and how it can be a competitive advantage in today’s economy.
“SEMPO Institute is proud to partner with Aquent as the search marketing education provider for its candidates. This partnership truly will assist Aquent’s corporate clients as they hire candidates trained to meet the challenges of today,” says Katie Donovan, managing director of SEMPO Institute.
This partnership is another way Aquent provides beneficial training for its talent pool. In addition to the SEMPO partnership, Aquent currently has alliances with several key industry organizations, including the American Marketing Association and the American Institute of Graphic Artists. These partnerships provide Aquent talent with access to educational programs, seminars, networking events, and industry insights to help grow their marketing and design careers.
Aquent is the talent agency for marketing and design professionals. At Aquent, we’re more than a talent placement company. We are a world-leading innovator in improving the way companies and talent work. Aquent specializes in both permanent and project-based talent placement, and our practice areas include Online Marketing, Interactive Design, Marketing, and Graphic Design. Aquent has helped individuals and organizations around the world increase their marketing potential through flexible staffing solutions and customized consulting services.
About SEMPO Institute
SEMPO Institute is a nonprofit online career development organization whose purpose is to educate and train professionals in the growing field of search engine marketing. Supported by SEMPO, SEMPO Institute’s courses are developed by experts in search marketing and then peer reviewed for accuracy and best practices. Since introducing its first course in January 2007, SEMPO Institute has educated close to 2,000 individuals in search marketing. SEMPO Institute’s courses are available to SEMPO members as well as the general public. For more information, please visit www.SEMPOInstitute.com or call 781 876 6214.