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Aquent Announces 2006 Salary Survey Findings For Asia Pacific Marketing, Communication and Creative Industries

Aquent Announces 2006 Salary Survey Findings For Asia Pacific Marketing, Communication and Creative Industries image
Aquent Announces 2006 Salary Survey Findings For Asia Pacific Marketing, Communication and Creative Industries

AUSTRALIA (October 24, 2006)–Aquent, a global firm specialising in staffing solutions for the marketing, communications and creative industries announced the findings of their annual Asia Pacific Salary Survey and industry monitor for 2006-2007 — called the Aquent Orange Book.

The overall findings show that while salaries and hiring are increasing, the shortage of qualified talent means employers will need to work much harder to attract, retain and develop quality talent in these markets where key skills are increasingly scarce. The talent shortage is one of the biggest challenges to expansion facing all employers in the Asia Pacific region.

This year’s salary survey was more comprehensive than ever before with over 5,000 survey responses from employers in 15 cities across seven countries in the Asia Pacific region – Australia, China, Japan, Korea, Malaysia, New Zealand and Singapore.

“With an increasing demand for staff in a tightening talent market, salaries are expected to rise in the vast majority of the countries surveyed,” said Greg Savage, Aquent’s International CEO in charge of the Asia Pacific and European regions. “Over 70% of employers we spoke with in all countries except Japan expect salaries to rise. Japan is generally conservative in hiring intentions and salary increases, however a healthy 64% of companies still report an upward trend.”

The majority of employers in all countries surveyed are expecting to hire more permanent staff to meet demand, led by Mainland China (87%), Hong Kong (79%) and Korea (78%).

The freelance/contract market has softened a little this year, with reported usage lower in most markets. While a steady 31% to 38% of companies forecast an increase in their usage (except for Hong Kong at 49%), these figures may be exceeded due to the growth in demand for services, the need for specific expertise and the shortage of high quality permanent talent.

Another major trend throughout the Asia Pacific region has been the significant move away from traditional above-the-line advertising to new media and below-the-line communications such as direct marketing, web sites, blogs, SMS, mobile phone marketing and digital television.

For a free copy of the Aquent Orange Book contact Carolyn Hyams, Asia Pacific Marketing Manager in Sydney at +61 2 8288 8288 or via email at chyams@aquent.com. The cities covered by the Salary Monitor include: Adelaide, Brisbane, Melbourne, Perth, Sydney, Auckland, Kuala Lumpur, Singapore, Seoul, Hong Kong, Shanghai, Tokyo, Osaka, Nagoya and Fukuoka.

About Aquent

Aquent is a global firm specialising in staffing solutions for the marketing, communications and creative industries. Through a network of nearly 70 offices in 17 countries, Aquent services in the areas of print and web design and production; advertising and media, marketing, public relations and business support. In its twenty-year history, Aquent has made nearly 400,000 matches of independent professionals with client companies worldwide. The company’s Asia-Pacific headquarters are in Sydney and global headquarters are in Boston, Massachusetts.

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