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Aquent and Eric T. Peterson's Web Analytics Demystified Announce Strategic Web Analytics Partnership

Aquent and Eric T. Peterson's Web Analytics Demystified Announce Strategic Web Analytics Partnership

BOSTON, MA AND PORTLAND, OR (May 17, 2007) — Aquent, the world’s leading marketing staffing firm, and Eric T. Peterson, noted web analytics author, consultant, and speaker, today announced a first of its kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts. 

The partnership combines the unparalleled expertise and thought leadership of Peterson and his consultancy, Web Analytics Demystified, with the enterprise relationships and global presence of Aquent to create an end-to-end solution for organizations seeking everything from web analytics strategy and vendor assessment to software deployment and team staffing.

“Understanding your website’s performance is essential to online marketing success. Unfortunately, many organizations struggle with people, process, and technology challenges as they attempt to leverage advanced web analytics,” said Eric T. Peterson, founder and CEO of Web Analytics Demystified. “Combining my firm’s approach to web analytics strategy with Aquent’s proven ability to provide high-quality staff will allow our clients to effectively address all three of these challenges.”

Under the terms of the partnership, clients can engage Peterson and his firm to develop a web analytics strategy and then seamlessly engage Aquent to fill critical staffing gaps on both a temporary and permanent basis. The professionals staffed by Aquent will work under Peterson’s direction to ensure a complete implementation of his firm’s strategic roadmap. For clients, this end-to-end offering represents a unique opportunity to develop a web analytics strategy, drive rapid tactical implementation, and still develop a long-lasting organizational capability.

“Aquent is extremely excited about collaborating with Eric and Web Analytics Demystified to better serve our clients,” said John Chuang, Aquent’s co-founder and CEO. “As we expand our flexible network of experts like Eric, we’ll be well-positioned to offer our creative and marketing clients everything from strategic thought leadership to hands-on implementation support. Our clients are looking for this type of innovation as they try and accomplish more in less time and with fewer resources.”

About Aquent

For more than 20 years, Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to recruiting and consultancy services has helped thousands of companies – including two-thirds of the Fortune 500 and 90 of the Fortune 100 – build their marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more than 3,000 companies.

Aquent ( has global headquarters in Boston, USA, European headquarters in London, England, and Asia Pacific headquarters in Sydney, Australia.

About Aquent Consulting

Aquent Consulting, a division of Aquent, provides companies with the expertise, data, and tools necessary to optimize marketing plans and programs. Working with independent consultants, small third-party firms, and a diverse team of staff consultants, the group has unprecedented access to deep marketing expertise. Aquent Consulting has transformed marketing operations of Fortune 500 companies around the world by aligning organizations, streamlining processes, automating delivery, and measuring results.

Learn more about Aquent Consulting by visiting

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy.  Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals. 

For more information on Web Analytics Demystified and the Aquent partnership, please visit, email, or call (503) 282-2601.


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