Boston, MA (May 27, 2010)- Aquent, the world's largest talent agency for marketing and design professionals, has partnered with AIGA, the professional association for design, for a decade, conducting an annual survey of salary trends in the design industry.
This year's AIGA,Aquent Survey of Design Salaries found designers were indeed affected by the weakened economy—especially those who had been working for corporations or advertising agencies, many of which reduced staff and outsourced design work to freelancers during the economic downturn. However, the good news is that nearly a third of respondents to AIGA's Confidence Survey of Design Leaders believe they will be more likely to hire new designers in this quarter than last.
"Aquent has seen first hand the demand from our clients for contract workers and a flexible workforce, as well as an increase in our TalentBridge program where creative talent start as temporary hires and then become permanent," said Kerry Muir, Aquent's Senior Vice President, Graphic Design Practice Leader. "Companies are looking to add and leverage expert creative talent to help execute highly effective marketing initiatives."
The AIGA/Aquent Survey of Design Salaries 2010 includes a summary of job types by region to give users an idea of the salaries at various job levels. In addition, this year's survey provides insights and advice from prominent design professionals on remaining competitive and successful in today's economy. As always, the survey is useful to designers at all stages of their career. "Individual designers can increase their value through consistent training and professional development that allows them to move up in the range of responsibilities they assume. This is not unique to design—continuous learning is critical for all professionals in a rapidly evolving business environment," said AIGA Executive Director Richard Grefé. "But by applying design thinking skills in solving clients’ more complex strategic problems, designers create even greater value for clients—warranting greater compensation."
The most comprehensive study of its kind, the AIGA,Aquent Survey of Design Salaries is commissioned annually by AIGA and presented by Aquent, in cooperation with Communication Arts magazine. The survey results are available to the public, along with an interactive salary calculator tool, and can be accessed online at www.designsalaries.org.
Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent, as well as providing access to great career opportunities for AIGA members nationwide. Aquent is the only global talent agency that specializes in marketing and design, helping companies and creative professionals achieve their goals. With 24 years of experience and more than half a million matches made, Aquent is proud to work with thousands of leading organizations and top marketing and design professionals around the world to make truly inspired, innovative work possible.
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution.