Aquent Aquent

Content Marketing is Getting More Personalized and Helpful

by Nicole Fallon

Content Marketing is Getting More Personalized and Helpful

This article tracks trends in content marketing, from the death of the corporate blog to the rise of "conversation marketing." One of the experts cited is Aquent's Director of Content Strategy, Matthew T. Grant, who advocates off-site placement of content in order to reach audiences where they are already showing up.

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Via: Business News Daily

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