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2013 Aquent | AMA Marketing Salary Survey Reveals Some Surprises

2013 Aquent | AMA Marketing Salary Survey Reveals Some Surprises

Aquent and The American Marketing Association (AMA) have, once again, joined forces to provide marketers with the latest salaries, research and insights. The 2013 Marketing Salary Survey was created to help marketers pinpoint career opportunity by calling out the highest paying cities, most in-demand jobs and the most satisfying careers based on the responses from 2,600 marketers. The survey revealed some surprises, for instance, working in the big city doesn’t guarantee a big paycheck.  

Other key findings for 2013:

  • Marketers expect compensation to rise in 2013, but a marketer’s salary goes much further in certain U.S. locations

  • The majority of marketers feel understaffed and unequipped to handle new trends and technologies

  • 1 in 3 marketers are dissatisfied with their current job

  • More than 80 percent of marketers expect their organization to increase focus on mobile marketing strategies in 2013
  • Social media jobs are hot and are expected to stay hot

The average study participant held more than 14 years in experience and about 1 in 8 survey participants were senior, or C-level, marketers, while another 31% were team leaders within their marketing team. Just over one-quarter of respondents are in charge of hiring and 38 percent reported having attained a master’s level degree or higher. 

To find out more information on the study, including details on marketing salaries by position and metro area, download the executive summary “Marketing Salaries, Strategies and Trends for 2013” at  


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