I like asking questions, always have. At Aquent, I make it a point to ask my talent and clients what really matters to them. It’s always interesting to me to uncover and understand their motivations and aspirations, challenges and frustrations. I love how the right question often leads people to answers and discoveries they didn’t even know were there. A Fortune 500 client had a mid-level opening, but he needed only basic skills and a great personality. I rewrote the description and matched a recent grad to the position. Since then, we’ve used this model to hire his entire team.