Sr Media Manager #67381

posted by
Located in Mason, OH

Leading eye-health company in Mason, OH is seeking a Sr Media Manager for a contract opportunity! Please refer to the following job description for more details about this position:
Job Description Key Responsibilities:
•Deliver integrated media plans across the different brands that...

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Leading eye-health company in Mason, OH is seeking a Sr Media Manager for a contract opportunity! Please refer to the following job description for more details about this position:
Job Description Key Responsibilities:
•Deliver integrated media plans across the different brands that maximize brand and business growth
•Partner with the brands in order to develop effective communication and media plans to achieve brand objectives across all media, TV, print, OOH, digital, social, SEM, SEO, etc.
•Guide the development and execution of innovative media strategies and programs. •Help create and hone consumer insights that will be the foundation of consumer centric plans
•Maintain ultimate accountability for the quality, strategy, and integrity of all media plans/strategies/services delivered Oversee buying of all media to maximize effectiveness of spending
•Accountability for all media post buys to deliver the agreed media objectives; take action as necessary •Identify ways to drive efficiencies for both working and non-working dollars
•Accountable for delivering media savings and accurate accounting of all media expenses •Recommend and implement processes to measure effectiveness of media •Ensure that all media plans are optimized to support marketing initiatives
•Ensure all projects are managed within the scope of works and completed to at least a satisfactory level in a timely manner
•Support Marketing Mix modeling to identify optimization opportunities and action plan Experience/ Skills Required: • 8-10 years of media experience including in-depth knowledge of national and local media types: Broadcast, Digital, Social Media, Print, OOH, Non-Traditional, FSIs and Yellow Pages either at a media agency or client-side
• Digital media planning experience a must, i.e. SEM, SEO, display, geo-targeting, rich media, video, affiliate
• Retail media planning experience
• Ability to work cross functionally and engage with Senior Executives and Non-Marketing team members
• Strong project management and multi-tasking skills
• Ideally experience working across multiple Lines of Business
• Actively developing a climate of teamwork and cooperation when working with the peers
• Experience managing team of associates • Excellent attention to detail
• Ability to lead external agencies and other Luxottica associates Functional Competencies:
• Understanding of media planning, buying and agency compensations
• Strong computer skills: Excel, Power Point, Word
• Understanding of media research tools: MRI, Simmons, Media Audit, Nielsen, Arbitron
• Strong analytic skills

Education: Bachelors degree (Business emphasis preferred)
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