Marketing, Meet UX

What’s changed in product development and marketing since 1980? Everything.

No longer is it sufficient to design a product that looks pretty or feels goodit’s got to be usable. And no longer is it OK to market to just anyone; we market to individual consumers.

Today, companies are searching for that magic bullet that closes the gap between meeting user needs, and reaching the right buyer with the right product. Kronos, a leader in workforce management software solutions, is bridging that gap, and doing so by connecting the dots between User Experience and Marketing.

During this webinar, you’ll get a peek inside Kronos’ product development process, and how marketing and UX teams work together to define, develop, and market their products.

A transcription of the webcast is available here.

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