Marketing, Meet UX
What’s changed in product development and marketing since 1980? Everything.
No longer is it sufficient to design a product that looks pretty or feels good; it’s got to be usable. And no longer is it OK to market to just anyone; we market to individual consumers.
Today, companies are searching for that magic bullet that closes the gap between meeting user needs, and reaching the right buyer with the right product. Kronos, a leader in workforce management software solutions, is bridging that gap, and doing so by connecting the dots between User Experience and Marketing.
During this webinar, you’ll get a peek inside Kronos’ product development process, and how marketing and UX teams work together to define, develop, and market their products.
A transcription of the webcast is available here.