Webcasts

Leveraging the True Power of Social With E-Mail

Which is it? Do you socialize your email, or email your social?  Social marketing + email is a powerful mechanism for improving your business, but there are three basic challenges that organizations face when trying to figure out what to do with social marketing:

  1. How to create and sustain engagement
  2. How to increase message impressions
  3. How to build and improve their marketing database

During this webcast, you will learn:

  • How integrating your social and email campaigns help to create better results
  • Why trying to socialize a typical email campaign is not as effective as emailing a social campaign
  • Why focusing on the social program first will allow you to feel the full power of what that program can do
  • How email, your website, and other traditional online marketing efforts can enhance and expand your social efforts
  • How to use time and quantity-limited group deals to encourage people to share information about your brand to their friends
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