Design Trends, Tricks, and Tools: What We’re Reading
This week we bring you articles on design thinking, web design trends that will impact your career, designing for larger mobile screens, web development sandbox applications, and a neat trick for creating 3-D animated GIFs. Enjoy!
Marketing Technologist: The Next Critical Marketing Role?
Is "marketing technologist" the next critical leadership role in marketing? Scott Brinker thinks so. One reason: A recent Gartner study suggested that by 2017 CMOs will spend more on IT than the CIO. Is your department ready for this?
UX Tools, Design Patterns, Marketing Technology, and Customer Experience: What We’re Reading
This week we bring you posts on useful UX tools, design patterns, hot new marketing technology tools, the design process at Google Ventures, and the tension between user experience strategy and customer experience strategy. Enjoy!
Surveying the marketing technology landscape is not for the faint of heart. It's so big and complex, one can easily feel overwhelmed. It's also easy to feel like you and your organization are missing out on the promise and potential of these powerful tools. Could a chief marketing technologist put your fears to rest?