Recently, we surveyed web and technical directors at client companies on what valuable skills we could teach our talent. More than once, we heard things like this this:
“Skills are one thing, but what’s really great is someone who has good organizational, project management, and communication skills... If I could send everyone to class, I would send them to that, for sure.”
So next time you’re updating your portfolio, writing a cover letter, or heading out to an interview, make sure you have a few solid examples of how you’ve taken the reigns and successfully managed a project from concept to completion.
Some thoughts on ways to do this include showing how you’ve:
- Defined or (helped to define) a project by writing a Creative or Marketing Project Brief
- Outlined a schedule of deliverables and then effectively managed a project to that schedule
- Identified when a project has gone off the rails and offered solutions to get it back on track
- Communicated with multiple stakeholders to kept them up-to-date on project status changes
Bottom line: You might have incredible digital, creative, or marketing skills, but if you can’t speak to potential employers on how you’ve got the project management skills to match - they may pass you by.